According to the World Health Organisation, at least 2.2 billion people globally have a vision impairment. There is therefore an increasing need to make visual content more accessible.
Audio description is a narrative description of onscreen actions, visual cues such as characters and costumes, and text appearing in graphics or video.
The audio description script is written by a highly trained professional who specialises in translating visual information into description. The video is analysed to determine the importance of visual aspects and creates a script that fits in with the pauses in dialogue and music.
Audio descriptions can’t convey all the visual information included in each scene. Therefore, describers strive to be clear, concise, conversational, and use familiar terms in a manner that is consistent with the content and vocabulary of the title.